New Year, New Hue: Bidding Adieu to Toxic Reds

Greetings Queens,

As we stride into a new year, I'm overjoyed to share a revelation in the beauty realm that's as empowering as it is vital for our well-being. Picture this: a new year, a fresh start, and a red lipstick that not only complements our beautiful shades but also champions our health.

Red lipstick, a timeless emblem of strength and self-expression within our community, has long held a special place in the hearts of Black women. It's a hue that mirrors our resilience and embodies the essence of our diverse beauty. However, let's delve a bit deeper into the makeup bag – the ingredients lurking in some lipsticks may not align with our commitment to self-care.

My fellow queens, we deserve more than just a pretty shade; we deserve formulations that uplift us inside and out. As a beauty founder, I embarked on a journey to create a red lipstick that mirrors our boldness while safeguarding our health. It's not just about cosmetics; it's a celebration of our unique beauty with clean, non-toxic ingredients tailored to our gorgeous melanin-rich skin.

In the realm of beauty, education is power. Understanding what we apply to our skin is a crucial part of self-love. That's why our red lipstick isn't just pigment; it's a pledge to prioritize your well-being. As Black women, we're not just consumers; we're trailblazers, setting standards for what beauty means for us.

So, here's to a new year, a new red lipstick – a symbol of our enduring beauty and a commitment to making choices that align with our health and radiance. Let's continue this journey together, embracing our culture, celebrating our uniqueness, and adorning our lips with a shade that speaks volumes about who we are and the standards we uphold.

With love and lipstick,

Kristin

Founder, Rufescent